Privacy Policy

Never In Doubt Ltd ("we", "us", "our") operates the Never In Doubt sports analytics platform at neverindoubt.co.uk.

We are the data controller for personal data collected through this Service. For any privacy-related enquiries, contact us at support@neverindoubt.co.uk.

We collect the following categories of personal data:

• Account data: Email address and display name, provided at registration.
• Usage data: Pages visited, features used, and interactions within the platform (collected via server logs and analytics).
• Picks & performance data: Picks you track, challenge entries, and bankroll snapshots you create.
• Payment data: Subscription status. We do not store card details — payments are handled by Fanbasis.
• Communications: Emails you send us and preferences such as digest opt-out status.

We use your data to:

• Provide and improve the Service, including personalised predictions and analytics.
• Manage your subscription and process payments via Fanbasis.
• Send you a daily picks digest email (if not opted out) and important account notifications.
• Analyse platform usage in aggregate to improve features and performance.
• Comply with legal obligations.

We do not sell your personal data to third parties or use it for advertising.

We process your data under the following legal bases (UK GDPR):

• Contract: Processing necessary to provide the Service you subscribed to.
• Legitimate interests: Improving the platform, preventing fraud, and ensuring security.
• Consent: Marketing emails (you can opt out at any time from your profile).
• Legal obligation: Where required by applicable law.

We retain your account data for as long as your account is active. If you delete your account, we will permanently delete your personal data (including picks, challenge history, and profile information) within 30 days. Aggregate, anonymised analytics data may be retained indefinitely. Backup copies are purged within 90 days.

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Rectification of inaccurate data (update your display name from your profile).
• Erasure ("right to be forgotten") — delete your account from your profile page.
• Portability of your data in a structured format.
• Object to processing based on legitimate interests.

To exercise any of these rights, contact us at support@neverindoubt.co.uk. We will respond within 30 days.

We use a single authentication cookie to keep you signed in across sessions. We do not use tracking cookies, advertising cookies, or third-party analytics cookies. No cookie consent banner is required as we only use strictly necessary cookies.

For any privacy queries, contact us at support@neverindoubt.co.uk.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.